Weakly Specials

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I recently argued that auto dealers need to reconfigure their marketing to be delivery points for an active direct marketing and Internet business. Dealers also need to reduce their financial risk profile. It is not as if the car companies have made it easy for them. As a matter of fact, the car companies are […]

Save Fritz Henderson!

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Well, perhaps not literally. An alternate title could be “Save GM from Itself.” But General Motors itself is not news, of course, and that title would miss the lovely phrase “Fritz Henderson.” The guy may be out of a job now, but he can almost certainly find employment if there is ever an opening for […]

Wagoner the DIP

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Following the departure of Rick Wagoner this week, many commentators were deriding President Barack Obama’s having micro managed GM. Even Saturday Night Live showed a skit where Obama is deciding the fate of competing manufacturers of cars…of lawn mowers…of plastic joke vomit. This view was funnier than, but tracked closely, the majority opinion. What does […]

Take the Temporary Tag Challenge

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So is it possible to turn around a car dealership? No one is buying cars now, are they? If no one is buying cars, how can a dealership survive? I suggest you take the challenge I’ve laid down to others: while you are driving in your own vehicle, look for signs of newly-sold cars. In […]

How to Turn Around a Car Dealership

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Steve Niswander is a remarkable guy:  young, excited about ideas and, in addition to being a great thinker, a doer.  He does things differently, and he gets things done.  And he has chosen a curious field to operate in.  Steve is a car dealer.  A successful one.  (Note that this is being written as the heads […]