Weakly Specials

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I recently argued that auto dealers need to reconfigure their marketing to be delivery points for an active direct marketing and Internet business. Dealers also need to reduce their financial risk profile. It is not as if the car companies have made it easy for them. As a matter of fact, the car companies are […]

How to Turn Around a Car Dealership

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Steve Niswander is a remarkable guy:  young, excited about ideas and, in addition to being a great thinker, a doer.  He does things differently, and he gets things done.  And he has chosen a curious field to operate in.  Steve is a car dealer.  A successful one.  (Note that this is being written as the heads […]